If you are a marketer, HTML 5 must be the key technology on your strategic road map A real game-changer for businesses, HTML5 has already transformed many business models, and now it is changing how marketers are reaching their target audiences through rich interaction and via multiple online and offline channels. Below is why. The Move to Mobile In a new world of rising competition and shrinking budgets, marketers find it increasingly difficult to reach and stay connected with their target audiences. This is especially true now when we see that consumers are quickly moving into mobile environments. Here are some interesting facts on Mobile use from our friends at mobithinking (mobithinking.com/mobile-marketing-tools/latest-mobile-stats): • Half a billion people accessed mobile Internet worldwide in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web. • Many mobile Web users are mobile-only, ie they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile. If a marketer wants to have a greater impact on his target audience, interaction must be spread across multiple platforms. For this to happen, they must develop applications for computer browsers (Websites) as well as for major mobile platforms: Apple, Android, BlackBerry and Symbian. That in turn is extremely expensive. But not anymore thanks to HTML 5… Advantages of using HTML 5 on your next Web …
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